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each month, we take a food trend and explain why it's the flavour of the month. this time, it's the turn of bright green matcha tea.
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find out where to drink matcha from local cafes to national chains and matchamaking athome kits from food network.
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matcha, the shadegrown powdered tea at the center of the japanese tea ceremony, is experiencing a global resurgence. in the u.s., consumer interest in the drink has exploded. this is driven in part by the belief that matcha is a far healthier beverage option than its tea counterparts. matcha is recognized as a whole food
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mai what is matcha? matcha has been a key buzzword in the past couple of years. as we browse different social media platforms, we start to notice more and more matcha tea cafes opening especially throughout southern california and new york. the trend keeps growing but do we even know why? besides
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we consider it an off day if we haven't seen at least one matchaflavored food on instagram that day. whether it's a topdown shot of a matcha tea latte or a food blogger's successful matchalemon swiss roll, the japanese powdered tea has officially earned a spot in our daily dose of food porn. it wasn't too long ago, though,
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green tea's health benefits have been detailed time and again. but a particular kind of green tea is taking the food industry by storm. enter, matcha. are you wondering why your instagram feed is inundated with people posting photographs of green food? well, now you know the reason.
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the global matcha market size was valued at usd . billion in and is expected to witness a growth at a cagr of . from to . matcha tea was initially known as an integral part of japanese culture.
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any foodie or health fanatic will have noticed the sudden appearance of vibrant green products appearing on their social media feeds. as one of this year's fastest growing trends, it seems like the whole world is jumping on the matchabandwagon. matcha's popularity has soared due to it being a better source of energy than
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matcha green tea is somewhat of a new thing for me, which is very unusual as i pride myself on knowing and having tried almost every type of tea available. however, it wasn't until about months ago that i had my first cup of matcha green tea. in my case, it was a matcha latte at mugg & bean and after
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did you know you can get in on the matcha trend and get your fill of the tea in more ways than one? here at the lv guide, we've got the scoop. all tea, no shade. (side note: matcha is actually a super shady drink. the tea is literally grown in the shade to increase the amount of chlorophyll in the leaves.